The First Churchouse Chronicles
If you, like me, have worked in financial services for a long
time, you must read this book because it will strike a chord with you. If, on
the other hand, you are relatively new to financial services, or even if you're
just embarking on your journey as a financial adviser, you too must read this
book for the great advice and insights it gives.
The book is about one man's journey from leaving school and
starting work in a bank, to where he is today – a Chartered Financial Planner
with an honours degree in financial services and his own Chartered Financial
Keith doesn't pretend that this was an easy journey – it cost
him two marriages along the way. He also doesn't pretend that it doesn't
involve hard work or that you will get instant results. This is a book based on
Keith's real life experiences. It's a very easy and entertaining read, despite
containing a wealth of useful information and advice. It certainly isn't
written in any dry, textbook style. By the end of the book I felt I knew Keith
quite well even although we have never actually met!
Keith explains in his book about the "three year rule" of how a
new business is likely to mature. This is very motivational if you have started
a business fairly recently and you just aren't getting the results you had hoped
for as soon as you expected them.
I liked the little 'hand written' pin board notes at the end of
each chapter giving the key points of the chapter in a nutshell. The Resources
section at the back is also very useful. In fact there's so much common sense
advice in Keith's book that I won't spoil it by telling you anything more. You
absolutely must read it for yourself – no matter what stage you have reached on
your own journey as a financial adviser!
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